Marketing
Marketing is not persuasion for its own sake.
Marketing is disciplined clarity about who you are, who you serve, and what you are asking people to do. I work with individuals, nonprofits, and purpose-driven businesses to build narrative and visibility with integrity.
My approach is not “marketing in a silo.” It is marketing that matches the lived reality of the personal system, the relational system, and the larger field.
Common Focus Areas
- Positioning and messaging (including tone, language, and differentiation)
- Marketing strategy and campaign planning
- Public narrative, PR, and communications planning
- Digital presence: website strategy, SEO, content, and conversion pathways
- Brand coherence across fundraising, leadership, and strategy
Ways to Work Together
Advisory (ongoing)
Ongoing guidance for leaders who need marketing decisions to be clearer, simpler, and less reactive. We work on positioning, message discipline, audience alignment, content priorities, and how to make your visibility match your values.
Facilitation (single session or series)
Messaging and narrative workshops designed to produce usable language and shared alignment. Facilitation is ideal for teams that need one voice, a coherent story, and a clean through-line from mission to action. Sessions can include positioning, tone and voice, campaign planning, and internal narrative alignment.
Implementation support
Execution support that turns clarity into a functioning marketing system: website structure and copy direction, content plans, SEO priorities, campaign assets, editorial calendars, and conversion pathways. Implementation support is where strategy becomes outputs, without losing integrity.
Related Writing
The Philosopher Files is the home for my public thinking: essays, frameworks, and reflections that support my consulting work. The button below takes you to my writing on marketing as meaning-making: narrative, language, integrity, attention, and the discipline of clarity.